It is still a surprise when we’re talking with those who are not knowingly part of the project profession, how many don’t realise they have projects in their world. More importantly they don’t realise that if they did recognise their projects as such, and applied some PM techniques they have the potential to realise better outcomes.
A project is recognised as a unique time based endeavour, with a clear deliverable. That is, with a very clear start and end, a deliverable which can be used to realise some beneficial outcome is produced.
Projects get all manner of labels depending on the industry or context. For example contract, job, case, initiative, engagement, ..